Bacardi SEO

245% Traffic Increase in 12 Months

Locales: Global, Americas, Canada, UK, EU & Asia

SEO AUDIT

  • Full audit of the website and brand and forming a brand-specific SEO plan for the next 12-24 months.

TECHNICAL SEO

  • Highlighting and resolving all technical issues on the website.

ON-SITE SEO

  • Keyword research, copy and meta creation, page recommendations and more.

UX/UI RECOMMENDATIONS

  • Making UX/UI recommendations to improve user conversion and bounce rates.

OFF-SITE SEO

  • Detailed offsite SEO plan including backlinking and PR opportunities.

INCREASING RANKINGS

  • Increasing rankings for major keywords such as 'Mojito' and similar keywords and getting Bacardi on to page 1 for 100's more.

INCREASING TRAFFIC

  • Increasing traffic by over 140% over 12 months as well as conversions and bounce rates.

POSITION ZERO

  • Creating a roadmap and implementing changes to achieve position Zero for searches to do with Recipes, Blogs, Questions, Alexa/Google Voice Queries and more.

Executive Summary

  • Whilst at SPIKA, Pooj Morjaria has been acting SEO Manager for Bacardi since January 2018 - Present.
  • This includes overseeing various language versions of the website for SEO purposes for North & South America, Canada, UK, Europe and Asia in more than 10+ languages.
  • Pooj has overseen a complete SEO overhaul of the Bacardi website from SEO Audit to Technical SEO, Onsite SEO, UX/UI recommendations for the new website that launched globally, in the US and UK in 2018.
  • Over the last 12 months, whilst spearheading the SEO for Bacardi in multiple languages and regions - Pooj has increased¬†Bacardi's already large organic traffic figures by 245% and their conversion rate up from 25% to 60%.