245% Traffic Increase in 12 Months
Locales: Global, Americas, Canada, UK, EU & Asia
- Full audit of the website and brand and forming a brand-specific SEO plan for the next 12-24 months.
- Highlighting and resolving all technical issues on the website.
- Keyword research, copy and meta creation, page recommendations and more.
- Making UX/UI recommendations to improve user conversion and bounce rates.
- Detailed offsite SEO plan including backlinking and PR opportunities.
- Increasing rankings for major keywords such as 'Mojito' and similar keywords and getting Bacardi on to page 1 for 100's more.
- Increasing traffic by over 140% over 12 months as well as conversions and bounce rates.
- Creating a roadmap and implementing changes to achieve position Zero for searches to do with Recipes, Blogs, Questions, Alexa/Google Voice Queries and more.
- Whilst at SPIKA, Pooj Morjaria has been acting SEO Manager for Bacardi since January 2018 - Present.
- This includes overseeing various language versions of the website for SEO purposes for North & South America, Canada, UK, Europe and Asia in more than 10+ languages.
- Pooj has overseen a complete SEO overhaul of the Bacardi website from SEO Audit to Technical SEO, Onsite SEO, UX/UI recommendations for the new website that launched globally, in the US and UK in 2018.
- Over the last 12 months, whilst spearheading the SEO for Bacardi in multiple languages and regions - Pooj has increased Bacardi's already large organic traffic figures by 245% and their conversion rate up from 25% to 60%.