Bombay Sapphire SEO

90% Traffic Increase in 12 Months

Locales: Global, Americas, UK & EU

SEO AUDIT

  • Full audit of the website and brand and forming a brand-specific SEO plan for the next 12-24 months.

TECHNICAL SEO

  • Highlighting and resolving all technical issues on the website.

ON-SITE SEO

  • Keyword research, copy and meta creation, page recommendations and more.

OFF-SITE SEO

  • Detailed offsite SEO plan including backlinking and PR opportunities.

INCREASING RANKINGS

  • Increasing rankings for major keywords such as 'Gin and Tonic' and similar keywords and getting Bombay Sapphire on to page 1 for 100's more.

INCREASING TRAFFIC

  • Increasing traffic by over 90% over 12 months as well as conversions and bounce rates.

POSITION ZERO

  • Creating a roadmap and implementing changes to achieve position Zero for searches to do with Recipes, Blogs, Questions, Alexa/Google Voice Queries and more.

Executive Summary

  • Whilst at SPIKA, Pooj Morjaria has been acting SEO Manager for Bombay Sapphire's since January 2018.
  • This includes overseeing various language versions of the website for SEO purposes for North & South America, Canada, UK and Europe in more than 10+ languages.
  • Over the last 12 months, whilst spearheading the SEO for Bombay Sapphire in multiple languages and regions - Pooj has increased Bombay Sapphire's already large organic traffic figures by 90% and their conversion rate up from 25% to 67%.