Dewar’s SEO
25% Traffic Increase in 6 Months
Locales: Global, Americas, UK & EU
SEO AUDIT
- Full audit of the website and brand and forming a brand-specific SEO plan for the next 12 months.
TECHNICAL SEO
- Highlighting and resolving all technical issues on the website.
ON-SITE SEO
- Keyword research, copy and meta creation, page recommendations and more.
OFF-SITE SEO
- Detailed offsite SEO plan including backlinking and PR opportunities.
INCREASING RANKINGS
- Increasing rankings for major keywords such as 'Old Fashioned' and similar keywords and getting Dewar's on to page 1 for 100's more.
INCREASING TRAFFIC
- Increasing traffic by over 25% over 6 months as well as conversions and bounce rates.
POSITION ZERO
- Creating a roadmap and implementing changes to achieve position Zero for searches to do with Recipes, Blogs, Questions, Alexa/Google Voice Queries and more.
Executive Summary
- Whilst at SPIKA, Pooj Morjaria has been acting SEO Manager for Dewar's since January 2018 - Present.
- This includes overseeing various language versions of the website for SEO purposes for North & South America, UK and Europe in more than 5+ languages.
- Over the last 6 months, whilst spearheading the SEO for Dewar's in multiple languages and regions - Pooj has increased Dewar's already large organic traffic figures by 25% and their conversion rate up from 22% to 64%.
