Martini SEO
468% Traffic Increase in 12 Months
Locales: Global, Americas, UK & EU
SEO AUDIT
- Full audit of the website and brand and forming a brand-specific SEO plan for the next 12-24 months.
TECHNICAL SEO
- Highlighting and resolving all technical issues on the website.
ON-SITE SEO
- Keyword research, copy and meta creation, page recommendations and more.
UX/UI RECOMMENDATIONS
- Making UX/UI recommendations to improve user conversion and bounce rates.
OFF-SITE SEO
- Detailed offsite SEO plan including backlinking and PR opportunities.
INCREASING RANKINGS
- Increasing rankings for major keywords such as 'Martini Bianco' and similar keywords and getting Martini on to page 1 for 100's more.
INCREASING TRAFFIC
- Increasing traffic by over 468% over 12 months as well as conversions and bounce rates.
POSITION ZERO
- Creating a roadmap and implementing changes to achieve position Zero for searches to do with Recipes, Blogs, Questions, Alexa/Google Voice Queries and more.
Executive Summary
- Whilst at SPIKA, Pooj Morjaria has been acting SEO Manager for Martini since January 2018.
- This includes overseeing various language versions of the website for SEO purposes for North & South America, Canada, UK and Europe in more than 10+ languages.
- Pooj has overseen a complete SEO overhaul of the Martini website from SEO Audit to Technical SEO, Onsite SEO, UX/UI recommendations for the new website that launched globally, in the US and UK in 2019.
- Over the last 12 months, whilst spearheading the SEO for Martini in multiple languages and regions - Pooj has increased Martini's already large organic traffic figures by 468% and their conversion rate up from 25% to 62%.
